New Albion 

For A Country Built On -
Localism, Ecology & Real Patriotism

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Sadly today,  many people equate a love of our nation, its heritage, traditions, culture, locality and even genuine patriotism with racism and extremism. Seeking to alter this New Albion advocates a new start, one where REAL Patriotism Is based on Place Not Race, where our local communities are at the heart of everything we do and one where a love of traditions and heritage has nothing to do with hate. Instead, we want to build a nation we can ALL be proud of, one which is inclusive of everyone who lives in our communities, regardless of whether you were born here or if you love Britain and see it as your home. It really doesn't matter.

Pressing the restart button, New Albion seeks a very different world than the one we live in today, we want a world where we think globally, but act locally and focus on building better, safer communities for all. Set up while Covid was at its worst, this terrible time showed us the way through those dark days was coming together as one and highlighted how important our local communities are. Everything from our families and friends, to our local shops and businesses, to our neighbours, whom we might have only ever said hello to, but now we welcome them as friends having helped each other with food and so much more during this difficult time.


Building on this Localists who have a passion for England and our local communities, came together to help people and from this New Albion was born. 

Believing in - Localism - Ecology & real Inclusive Patriotism, New Albion seeks to initially educate and instil, first an understanding of why this approach is needed, but also action. We want people to not only believe in change but also to take local action to achieve this. From growing your own food, to helping people within the community to shopping locally, there is a lot that can be done.


We want people to take pride in their communities, come together and stand against ALL extremism.


Highlighting the far-right is NOT patriotic, we believe they insult our forefathers who in 1939, stood against Nazism, not with it and we believe REAL Patriots stand against racism and now, more than ever REAL patriots who care about the nation, and its traditions need to come together and stand against the far-right, so that our symbols, flags, heritage, and traditions are not tainted by any association with extremism.


As a network, we believe that the far-right are not patriots and that they discredit all those who stood against the far-right and gave their lives defending this country.​ Instead, we want to build a country we can all be proud of, regardless of a person's ethnicity or religion and we are proud to have the support of Exit Hate who see the value of this approach and support us.​

If you believe as we do, then please join us. New Albion is a simple network of individuals and small local groups who care about our families, neighbourhoods, the communities we live in and love our country. 

To join,  simply click here - New Albion to get involved via our Facebook page.  Supporter registration Is completely FREE! We don't want your money, just your support to spread our ideas face-to-face and online. Please get involved and together we can build a nation we can all be proud of, where we look to the future, while still respecting the past.

Our Mission

Today, many people in England, feel lost.

They struggle with what it means to be English and how they can identify themselves in an ever-changing world.


Looking to help, New Albion seeks to act as an idea the people's of England can come together around and develop a non-racist voice, where people who love where they live and identify as English, can join together, develop a sense of community and celebrate their heritage, culture and traditions, just like every other community does, but without the taint of hate or extremism.


            Dedicated to challenging extremism, New Albion promotes localism, ecology and inclusive patriotism, based on                     Place NOT Race.

Seeking to offer a safe place to discuss issues that some might find difficult to have, we don't and know if we don't, then this will only play into the hands of extremists, so New Albion provides a safe place to talk about real concerns, without judgement or retribution as we know without a place to talk, people with concerns will in desperation, reach out to extremists to be heard and valued.


Against ALL extremism we want to reduce the appeal of far-right extremism and promote an alternative, so we can build a nation for all the people of this Island.

Simply put, we believe whatever your ethnic origin...............

You are English If you want to be! And welcome people born here or who have come here and embrace England as their home, as we believe by working together, we can build a nation we can all be proud of and call home.

If you believe the same and want to create a better country, then we welcome your support and urge you to get involved and join us.


Our Vision

Wanting to keep things simple, New Albion has selected 5 main days a year we ask all supporters to mark.

Listed below we urge people to mark these dates on their own or if possible, with local, like-minded people.  


There are of course many others, ranging from what is important to you, to local county days and more, there is a lot to choose from and it's entirely up to you what you celebrate, this is just a guide. 

As passionate believers that Patriotism is about Place NOT Race, we want anyone who loves England and the other nations of the British Isles to celebrate our fantastic heritage and traditions, so think about what days you want to mark and let us know, we would love to hear from you.


To help supporters here is our guide calendar:

New Albion Calendar


              April 23rd – St. George’s Day               

Highlighting the National and International relevance of St. George’s Day. Link of Interest

June 5th - World Environment Day               

World Environment Day calls for collective, transformative action on a global scale to celebrate, protect and restore our planet.


June 21st - World Localisation Day               

Check out the site for more details, where people across the world celebrate their local community.         Visit:             


September 15th - Battle Of Britain Day  

This day marks the day in 1940 when a large-scale aerial battle took place over the skies of Britain 



November – Remembrance Sunday 

Honouring ALL those who gave. 


Whatever you do, do something and together we can make a difference.

Want to help create an alternative?

Join New Albion

What We Stand For


"It is not our part to master all the tides of the world, but to do what is in us for the succour of those years wherein we are set, uprooting the evil in the fields that we know, so that those who live after may have clean earth to till.” -- J.R.R. Tolkien


Localism addresses a variety of concerns people have with the world through a range of vehicles of thought, whether they’re political, social, ecological, or otherwise. For this reason, the core tenets of Localism are under threat by the far-right, who wish to co-opt these concerns in order to manipulate those who hold genuine grievances and are looking for answers.


Today, we at New Albion are against this and will work towards propagating genuine Localism in the inclusive manner of which it is intended to be understood and adopted.


In short, Localism, in its truest form, is a standalone set of philosophies that ultimately aim to prioritise the local over the global in order to empower people. Localists want to make everybody in their community have direct power to influence their surroundings in a way they see fit. In addition to this, Localism aims to preserve local traditions, cultures & quirks of the human world that have developed over the course of thousands of years and make the world a rich, vibrant, and colourful place for us all to live in. Localists also advocate living in greener ways, as well as advancing the living and working conditions of the people. Ideologies that espouse these ideas are no doubt attractive to a lot of people, but localism, unfortunately, doesn’t have the sort of presence (particularly online) or the popularity among disenfranchised youths right now, which means it's often being overlooked in favour of more insidious streams of thought. However, we believe more exposure to Localism and Localist ideas could both prevent those with genuine grievances and concerns taking the path that nobody ever should, as well as helping those that have regrettably taken it but have since realised the lies, they’ve been fed and the manipulation they’ve suffered.


The modern world has, in many ways, a host of problems for both the individual and the society to which they belong. Digital technology has made people more isolated and less communal; Communities aren’t as strong and open as they once were; The environment is at great danger from the pressures of modern life; People are being overworked in monotonous jobs and they feel like they’re being left behind. I felt those same pressures, more so as a teenager looking for a place to belong in this world. Unfortunately for me, my worries back then were capitalised on by the far-right. I was given quick answers as to why these problems existed and I embraced them up whole. 


What started as a desire for identity & belonging soon led to me becoming a bastion of hatred and division against innocent groups of people that I had never met. I adopted a “black and white” way of thinking, which means I could simplify everything into “us” and “them”, take the complexity out of life and destroy the need for rational thought. To me, communities were dying because immigrant groups were fundamentally changing the makeup of our towns and cities. I just had to ignore that these changes were happening around the world, in every country, in towns & cities where immigrants had yet to set foot in. 


I thought the environment was in grave danger because of the rapidly growing populations of non-Europeans. But when faced with reality, I just had to ignore that Western societies, with all its affluence, overconsumption & greed were dwarfing poorer non-European countries in terms of contribution to environmental decline. European culture was being eroded I thought because immigrants, with their own cultures and ways, were replacing my own through demographic replacement. But again, I just had to ignore the historical fact that culture is always in constant evolution and change, with culture always being built upon and progressing, and that immigrant communities were simply becoming a part of that growth and development. Thankfully, I eventually noticed a pattern emerging to the point where the lies of the far-right could no longer hold any weight with me. That said, I still felt disenfranchised, lost, and like there was something fundamentally missing from my life. 


Today I believe that there are many, who entered the far-right with the same grievances as me. But now I know that humans have evolved in this world for thousands of years in tightly knit, intergenerational communities, living in cohesion with the natural world. The desire for a sense of connection to a place, to other people, and to land will always surface itself in the human psyche. However, this desire doesn’t have to manifest itself in misplaced hate and race-based politics.    

What I know now, and what I wish I had known as a lost and isolated teenager, was that there’s another way. Localism addresses the same concerns as the far-right, in many ways, but in a way that genuinely promotes the regrowth and strengthening of communities, rather than dividing them further. As someone who has left the doctrines and rhetoric of the far-right far behind, and has since discovered localist ideas, I want to talk briefly about three of the main reasons (but there are many more) why localism has helped me move beyond hate while still addressing those same concerns I had all those years ago in the first place. 


Prioritising My Surroundings

If localism tells us one thing, it’s that any change you wish to enact should happen on a local scale. In order to do this, you need to rekindle an appreciation for your immediate surroundings. Over the internet, it’s easy to establish and receive all of your news from echo chambers of your choice, meaning you’re artificially eliminating opposing news, views and opinions from your world and creating the ideal conditions for extremism to ferment and grow. Localism tells you to abandon these online spheres of hate and re-enter the real world. Far-right rhetoric never corresponded to my real-life realities, but because I spent so much time online and not enough of it in the real world, I was able to insulate my adopted politics from reality. Now, I only believe in what I know and see to be true. Instead of basing my entire worldview on isolated pieces of news from around the world, I’m now only influenced by my own lived realities.


Make your village, town, or city your world. Don’t concern yourself with things that are happening thousands of miles away that you have no control over. Re-enter your community. Visit local markets and buy some local produce, watch shows at the local art centre and appreciate the local artistic talent, spend some time in the new café that’s opened up, and so on. Leave your thought-bubbles of hate and division behind, embrace the people that are around you (and that means everyone) and work to make your community a better place to live in.


Actively Preserve Cultures & Traditions

Many on the far-right will justify their positions based on the idea that immigrants are destroying their culture and that they harbour racist ideas in response to that threat. However, in my 6+ years of somebody who identified as far-right, I never once saw a far-right group actively fighting to preserve British culture or tradition in any form. This again shows us another way in which the far-right co-opts genuine concerns without doing anything to alleviate them. They just want you to get mad, get upset, get on the streets, and do their dirty work for them. This is because the far-right depends on people feeling helpless, and if they actually provided ways for people to address their concerns, which in this case is actively preserving culture, it would make people feel less anxious and more empowered by the notion that their culture isn't going to die anytime soon. So, what is the answer?


Wanting to preserve cultural norms and traditions is nothing to be ashamed of, but just realise that race has nothing to do with culture and that traditions will exist as long as somebody is willing to preserve them. If you’re really interested in British culture and traditions, visit and fund historic buildings around Britain and read about the history of its peoples. Go to museums and see for yourself how Britain has developed and grown as a nation. Read folk tales of old or learn to play an instrument so you can play traditional music. Go to restaurants and eateries that serve British food. Take part in Morris Dancing or attune yourself with the wonderful art produced and made in Britain. Visit the Highland Games or simply meet some of your friends down at the local pub. There are plenty of ways to protect and preserve English/British culture, but being sucked into a world of race hate, attending marches, and clashing with the police/political opponents, digesting and regurgitating misinformation online or spending your days in thought bubbles of hate and posting aggressively about the decline of the West won’t preserve anything. 


Appreciate Other Cultures

Spending my weekends online, watching video after video from far-right commentators and injecting myself with streams of hate is a million miles away from how I spend my time nowadays. Instead of endlessly trying to justify my far-right politics through ideas of cultural superiority, I now appreciate all cultures simply for existing. Once you realise your own personal worth isn’t tied to these arbitrary notions of cultural superiority/inferiority, your world will immediately become a richer place, as you’re no longer feeling the need to disregard large portions of human creation simply because they stemmed from cultures different from your own. 


You can enjoy reading books by authors from Asia without feeling it in some way challenges or downplays writers of European origin (which in turn would be challenging you and your ideas of racial superiority). You can enjoy music from Black musicians without feeling you’re paying into the idea that it's part of some elaborate scheme to destroy white culture by making people degenerate & deracinated as the far-right would. You can enjoy Mexican cuisine without feeling you’re abandoning your heritage & becoming a cog in the globalist machine. All these irrational fears & more are vanquished because you can truly enjoy the luxuries of modern life again, of which the far-right detaches and alienates you from.


So, there is a better way, away from the far-right, that will look to answer some of your concerns, but this is done from a local community viewpoint and not in any way, from a racial viewpoint. During the tragic events we are all living through with Covid 19, our communities have been our hub. We have seen the value of community, friends, family, community shops and facilities. This is something we must not forget.

Localism can offer us salvation, worth and value. We just have to embrace it and reject ALL extremism, because it is wrong and harms everyone.


Still, looking for an answer, but away from hate? Localism might just be the answer.


Author – TJ.



Want to find out more? Please have a look at this recommended reading list and also why not talk to us, we are developing our vision of Localism and welcome support.


Reading List

If you believe localism speaks to you, or can sympathise with the idea that your genuine concerns similar to those listed above have previously been or are being co-opted by the far-right, then why not give Localism a try? Below are a few books that talk about different aspects of Localism to help you start your journey: 


-  Real England by Paul Kingsnorth

Paul Kingsnorth travels around the country meeting farmers, fishermen, and the inhabitants of Chinatown, Paul Kingsnorth will refract the kind of conversations that are taking place in country pubs and corner shops across the land—while reminding readers that these quintessentially English institutions may soon cease to exist. 


-  Braiding Sweetgrass by Robin Wall Kimmerer 

In Braiding Sweetgrass, Kimmerer brings lenses of knowledge together to show that the awakening of a wider ecological consciousness requires the acknowledgement and celebration of our reciprocal relationship with the rest of the living world. For only when we can hear the languages of other beings are we capable of understanding the generosity of the earth and learning to give our own gifts in return.


-  Local Is Our Future: Steps to an Economics of Happiness by Helena Norberg-Hodge

This well-referenced book traces the common roots of these problems in a globalized economy that is incompatible with life on a finite planet. But Local is Our Future does more than just describe the problem: it describes the policy shifts and grassroots steps - many of them already underway around the world - that can move us towards the local and, thereby, towards a better world.


-  Small Is Beautiful: Economics as if People Mattered by Ernst F. Schumacher

E.F. Schumacher's riveting, richly researched statement on sustainability has become more relevant and vital with each year since its initial ground-breaking publication during the 1973 energy crisis. This book offers a crucial message for the modern world struggling to balance economic growth with the human costs of globalization.


Everyone knows and can feel our world is changing, but what should we do about it?


The secret is we must act fast - THERE IS NO PLANT B, somewhere we can all escape to when things get even worse, so let's be realistic and understand THE TIME TO ACT IS NOW!


As we have progressed, of course, our planet has always changed,  but now the changes are happening much faster than ever before and we can see this with our own eyes, with the collapsing ice fields and even feel the increasing temperatures, so we all know something is wrong.


Reacting to the actions of the human race and its drive for more fuel, cars and goods, the planet can't cope and we need to put a foot on the break before it is too late.


The changes which are occurring now are happening so fast, that scientists are struggling to react, so ordinary people must act.

From supporting peaceful ecology groups to changing our lifestyles, we need to care more and as part of this drive, New Albion seeks to encourage us to start in our own homes and communities, places we can see, feel and create a positive change in.


Many of us know we can't change the world or make civilization understand the precarious position we are in, so let's start with ourselves, our families, our homes and local communities.

Start by buying fewer things and let's reduce consumerism, simply put, only buy things you really need and where possible buy things which harm the planet less.

Think about the way you live, reduce your use of electricity, gas and let's try to waste less. Recycle things, donate unwanted items to charity and if you can use public transport where possible.

There are many things we can ALL do and understanding that real change starts within, New Albion seeks to help people press the great reset and re-build a life that is positive, based on care and compassion where we care about each other and the planet we live on, seeking to harm no-one and increase caring for the planet, today we understand very little matters if we don't have a planet to live on.

Focused on making a change, New Albion is a network where ordinary people seek to make a difference, as individuals, families and as part of our local communities. We do not seek to replicate existing organisations or create a top-down organisation. Instead, our way is education, providing links to supporters to groups, organisations and relevant news, thus encouraging people to make a difference however you can.

Networking people together who care and want to do something positive, New Albion provides a vehicle to talk, connect, share links and build a better nation for all. Building our network we will post links, news and recommendations on the New Albion Facebook page where Official Supporters can then learn, connect and make a real difference to a society that some of us once sort to harm. Now part of the solution and not the problem, we understand how love and care for the planet we live on and all the people on it, there is a better way and urge you to get involved and do what you can.

Author MW.

REAL Patriotism

Patriotism, to some, has become a bit of a dirty word. It has, whether rightly or wrongly, over the years come to be associated with the most vicious by-products of far-right thought, which unfortunately means that patriotism is now associated with racism, fascism, and other reactionary ideas and schools of thought.


At New Albion, we think that patriotism is in fact a force for good when it is harnessed in an inclusive manner. Patriotism, when expressed correctly, should be a united front that invites everybody to stand behind the cultural values that underpin a selected nation. In a sense, it’s the idea of “community spirit” applied to the nation as a whole. When people talk about community spirit, they mean it in a way that suggests everybody in their community, regardless of their race, religion, or creed is encouraged to help play a part in defining the area they’re from, become an active and respected member of the community and make it a good place to live. When we talk about REAL Patriotism, or simply Patriotism, we mean it in the same way.


We felt patriotic during the first lockdown, when COVID-19 was first taking hold in the UK. Why? Because we were all under threat, all had a certain degree of anxiety and fear about what was going to happen next, but we knew that we were in it together and that we weren’t facing this crisis alone. It’s the reason why some of us were out on our doorsteps clapping NHS workers; it’s the reason why banners and placards could be found around our streets and in our windows thanking key workers during those tumultuous times. We also felt patriotic during the Euros, when players from every corner of the country and from every background led England to the final and represented us in the most spectacular fashion. These and other similar scenarios are things that unite us, regardless of our skin colour, our social class, our gender, or our religion. This is the core essence of our “Place Not Race” mantra.


Where we do draw a distinction is between Patriotism and Nationalism. Patriotism is more people-centric, meaning it focuses on unity and support with the people that make up the country that you live in without any sort of animosity for any other groups. Nationalism, however, is where pride in a nation or a group becomes hateful against those that fall outside of that nation or group. George Orwell was also keen to state this difference, stating that patriotism means “devotion to a particular place and a particular way of life”, which lies in contrast with nationalism and nationalists themselves, as he further states that “the abiding purpose of every nationalist is to secure more power and more prestige, not for [themselves] but for the nation or other unit in which [they] have chosen to sink [their] individuality”.


This desire for more power and more prestige often manifests itself in racism and other forms of hatred because it is inherently competitive, which means that it immediately places you into an “Us Vs Them” way of thinking. It also leads many nationalists to be rather dismissive of any particular downfalls or shortcomings of the “unit” that they have sunk their individuality into, because their entire worldview depends on their nations or chosen unit’s supremacy. Did white nationalists express the same amount of dismay or disgust towards Brenton Tarrant’s terrorist attack as they did with the Manchester Bombings? If not, why not? Do white nationalists express the same sort of concern for the child sex abuse cases that have plagued some Christian Church’s for decades or even in their own movement for as they do with the Rotherham Grooming Scandal? We all know the answer to that. Orwell again states that “the nationalist not only does not disapprove of atrocities committed by [their] own side, but [they] have a remarkable capacity for not even hearing about them”.


Stripped down nationalists have no values, ethics or morals that they’re striving to achieve and uphold. They simply have a group that they’ve chosen as their own and their every strain of thinking is henceforth selected to uphold the idea of supremacy for their chosen group. A patriot, by contrast, “wants the nation to live up to its ideals, which means asking us to be our best selves… A patriot has universal values, standards by which he judges his nation, always wishing it well–and always wishing that it would do better” wrote Timothy Snyder. Patriotism unites, whereas nationalism divides.


New Albion are patriotic and believe in REAL Patriotism. We’re not patriotic because we think the country, we’re born in is perfect and better than any other country in the world, nor do we believe that the people around us are perfect either. We’re patriotic because we have an appreciation for our immediate neighbours and extended neighbours of all backgrounds, and patriotism is an effective way to express this appreciation to those we live among and care for. Though there are elements of our country that we’re not particularly fond of i.e., extremists, overall, we believe that the good people of this country outweigh the bad and that these good people deserve to be celebrated and that the values that unite us deserve to be upheld.


We will encourage people to celebrate national days important to our history, we will take pride in the elements of our history which have seen our people do good in this world, and we will continue to strive to make our country a better place for all to live who call it their home. But to do this effectively, we cannot be selective about who we have in mind when we say the word, we.


We cannot arbitrarily exclude people who are collectively contributing to the development of our country, our culture and our future traditions. We’re proud of who we are, where we’ve come from, and the people we live among. But we’re equally as proud that Britain has people from every corner of the world–people from every race and creed–helping build Britain into something we can all celebrate, and all call our own.


There is nothing more patriotic than being a respected member of the community that you live in, or standing up for the people around you who are living with any form of unjust hate.


Patriotism, REAL Patriotism is about seeing the good in the world and appreciating it regardless of who it comes from. It’s about not only looking backwards with pride about some things (Not All), but looking forward with hope for the New England and Britain we want to create.


So, if you feel the same, stand up, unite and together as REAL patriots, work with us to create a nation we all can be proud of and a country that works for all of us.

Author TJ

Seeking to promote a real alternative to far-right extremism -
New Albion advocates - Localism - Ecology & Real Inclusive Patriotism,
based on - Place Not Race.  If you feel the same, you can now spread
the word, by wearing various items of merchandise. Interested? 
Just click on the picture below.

New Albion Merchandise

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*New Albion is an independent network which Exit Hate support as an alternative to far-right extremism.

All views stated are those of New Albion and may not represent the views of Exit Hate UK Ltd or any of our affiliates.